We produced 6 key visuals for the client Volg with photographer Simon Habegger. These were photographed throughout Switzerland, with real people.
Volg, with around 600 branches in German- and French-speaking Switzerland, is close to its customers. Like cat paw prints on a windscreen, the retailer is part of the village. These shops are not only practical, but also meeting places where people know and appreciate each other behind and in front of the till. Shopping at Volg not only offers a wide range of everyday necessities, but also conveys the wonderful feeling of being at home. The new image campaign “Hier sind wir” (Here we are) emphasizes the dual relevance of the brand in everyday village life by positioning Volg as an integral part of daily life in the countryside. The motto emphasizes the brand’s affiliation with the village and the pride of the inhabitants in being part of their village.
