How will we spend our vacations in the future without affecting our environment and surroundings? My Swisstainable Journey aims to ignite a counterculture to mass tourism without people having to give up the joy of vacationing. The core idea of the 6 Episode Documentary format is to show and tell how a sustainable way of traveling is lived by the protagonists.

“We want to show a new generation of travelers and tourism professionals – we want to show how to travel better and how this leads to maximizing their recreation. In this way, we want to inspire others to do the same.”

André Hefti, Chief Marketing Officer of Switzerland Tourism