Kevin, the Grinch and John McClane: timeless Christmas classics provide the inspiration for the new Christmas campaign by Tasty Pictures for Zürich Tourism this year.
The idea for the campaign comes from Zürich Tourism. The concept, developed by director Flo Winkler in collaboration with Tasty Pictures, presents the diversity of the city of Zurich in an entertaining way and thrives on the recognition of the protagonists with a contemporary reference.
The films have been available to watch on various online platforms and as pre-rolls on Netflix in Germany, the UK, France and Italy since the beginning of December.